Privacy Policy
Your trust matters. Here's exactly how we collect, use, and protect your personal information.
Introduction
ASL Remodeling (“we,” “us,” or “our”) is a licensed home remodeling contractor based in Los Gatos, California (CA License #1060310). We operate the website aslremodeling.com and are committed to protecting the privacy of our customers and website visitors.
This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. By using our website or contacting us for services, you agree to the practices described here.
What We Collect & How We Use It
We only collect information that is necessary to respond to your inquiry or provide our services. This includes:
- Contact information — your name, email address, and phone number when you submit our contact or quote request form
- Project details — your address or service location, project type, and any details you provide in your message
- Usage data — browser type, operating system, pages visited, and time spent on our site, collected automatically for analytics purposes
- Communications — records of emails or messages you send us
We use this information solely to respond to your inquiry, provide a quote, schedule consultations, and communicate about your remodeling project. We do not use your information for unsolicited marketing or sell it to any third party.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to understand how visitors use our site and to improve our online presence. Specifically:
- Google Analytics — we use Google Analytics to collect anonymous data about site traffic, user behavior, and page performance. This data is aggregated and does not personally identify you. Google's privacy policy applies to data collected through this service.
- Google Tag Manager — we use GTM to manage and deploy analytics and marketing tags on our website. GTM itself does not collect personal data but enables the tools listed above.
- Essential cookies — our website may set basic cookies required for the site to function correctly (e.g., form session cookies).
You can control or disable cookies through your browser settings at any time. Disabling cookies may affect some functionality of our website. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.
Information Sharing & Disclosure
ASL Remodeling does not sell, rent, or trade your personal information. We may share it only in these limited circumstances:
- Service delivery — with subcontractors or suppliers involved in completing your project, only as needed
- Analytics providers — Google Analytics receives anonymized usage data as described above
- Legal compliance — if required by law, court order, or to protect the rights and safety of ASL Remodeling, our customers, or others
- Business transfer — in the unlikely event of a sale or merger, your information may transfer to the new owner under the same privacy terms
Your California Privacy Rights (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:
Right to Know
You can request details about what personal data we have collected about you and how it is used.
Right to Delete
You can request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out
We do not sell your personal information. If this changes, you will have the right to opt out.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, contact us atinfo@aslremodeling.com or call (408) 753-0012. We will respond to verified requests within 45 days as required by California law.
Security
We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse, including:
No method of Internet transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach affecting your information, we will notify you as required by law.
Children's Privacy
Our website and services are intended for adults only. We do not knowingly collect personal information from children under the age of 13. If you believe a child under 13 has submitted personal information to us, please contact us immediately at info@aslremodeling.com and we will delete it promptly.
How Long We Keep Your Data
We retain personal information only for as long as necessary to fulfill the purpose for which it was collected:
- Inquiry and quote requests — kept for up to 3 years to support potential follow-up or project documentation
- Active project records — retained for 7 years as required for contractor licensing and tax compliance in California
- Analytics data — Google Analytics data is retained per Google's standard retention settings (26 months by default)
You may request deletion of your personal data at any time by contacting us, subject to any legal retention requirements.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically.
Continued use of our website after any changes constitutes your acceptance of the revised policy.
Contact Us
For any questions, privacy requests, or concerns about this policy — including CCPA requests — please contact us directly. We are committed to responding promptly and transparently.
Privacy Questions? We're Here to Help
Reach our team by email or phone for any privacy-related inquiries. CCPA requests are handled within 45 days as required by California law.